Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing with the end goal of converting to a sale. Many business owners underestimate the power of a structured and strategic lead generation strategy utilised as a conduit between marketing and sales activities. There is certainly no one-size-fits-all solution, however there has never been a higher level of importance for implementing effective lead generation strategies than in the current market.
The impact of the pandemic has pushed many businesses online, making the digital space more competitive and harder for prospects to see past the noise and traffic. This is where a strategy comes into play, working to reach your target markets in a format that encourages engagement and drives valuable interactions and conversions.
The fact of the matter is that leads just don’t generate themselves.
You can be forgiven for thinking that having a website and social pages with regular content was actually a lead generation strategy but I have to tell you, it is not. Those elements are merely tools that can be utilised within a strategy to engage with prospects to capture and engage their interest. A strategy however encompasses messaging conception alongside creative and visuals, the techniques, methods and platforms that will distribute the messaging and how initial engagement is handled through to data capture and then flows through to the sales team including their scrips and dialogues, supporting collateral, data management, scheduled touchpoints and ongoing nurture sequences.
Spending money on social media platforms, adwords and other digital advertising is potentially lost money if your spend is not supported by strategy and process to capture, manage, inspire and convert prospects. If you have not been getting a solid return on investment from your online marketing and lead generation attempts then contact me today for strategy support, hints and tips and easy shifts you can make within your business to boost your conversion rates. More customers means more income and growth, so what do you have to lose?