Times have changed and if you are not presenting your business to the marketplace effectively using social media then you are going to struggle to get ahead. While a website is essential, so too is a presence that supports your brand in some social media channels. Your social media pages should use quality images and provide good content to your followers to ensure they are engaged and sharing your content. Simply put, social media is the modern day word of mouth that can work in your favour or cause your business harm. It is important that you utilise someone with social media knowledge to manage your accounts to not only promote your brand but to protect it.